What You Should Know About Meta Tags
Meta tag is an important on site optimization for everywebsite. The most commonly used Meta tag is the Meta title, description and keywords. Of the three Meta tags, the Meta keyword is theleast important. You don’t have to include the Meta keywords.Meta description and keyword are useful in help your site rank in the SERP. Many people disregard the importance of Meta tag in their site becausethey though the search engine never care about them.ThoughMetatagsare given lesser weight by the search engines, they still play a role in helping a site to rank higher in the search engine. Ifthe content does not have therelevant keyword, the search engine will attempt to scan the Meta description. It will rank your site on the search engine if it discovers the relevant keyword in the Metarelevant keyword in the Meta description.Both the Meta title and Meta description should be optimized with keywords. You can repeat the keyword 2 – 3 times throughout the Meta description. The keyword you use must be relevant to the title of the content. It must be meaningful so that the Meta description is readable. The Meta title should be kept as short as possible. The Metatitle should not be stuffed title is stuffed with keywords, your site will be marked as a spam. The search engine knows thatnewsitesthat are not established wantto rank for these targeted keywords. If you want to rank for the high competitive keywords, your site must exist for a long time. After your site had existed for a long time, the search engine will assign authority to you.It is recommended that you use a unique title and description for every page. If you have a lot of pages and don’t have time to write unique Meta tag for each of them, you can replace the keywords in the Meta tag. Forinstance, you can use a Meta description such as “Offers information and tips about hotel booking in USA”. In another page about hotel booking for Australia, you can use the same Meta tag but replace the keyword, foruse the same Meta tag but replace the keyword, for example, “offers information and tips about hotel booking in Australia” Thetitletagshould not be too long otherwise people will regard you as a spammer.The Metakeywordsshould notcontain more than 255 characters. Novice webmasterswill attempt to spam the Metakeywords with huge list of keywords which they hope their site will rank for. If yoursite is already popular, spamming the Meta keywords with a lot of keywords won’t hurt your ranking. If your siteis new, using a lot of keywords in the Meta keywords will cause you to rank lower. Each keyword in the Meta keyword field must be separated by a comma. The purpose of the Meta keyword tag is to help thesearchenginefind the focus topic ofthe page.
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Why Should One Use Search Engine Optimization
By:Razvan Marian JrIt's morning and John wakes up, same as he does everyday. He starts the computer and begins checking his email and reviewing his website's stats." $15 in Adsense and 1 sale .. good, good... but still I'd wish those were $500 and 10 sales". He closes the stats and goes to work in order to get the payment that helps him live a good life.Mark is also waking up, Mark is also waking up, making a cup of coffee and then sitting comfortably at his laptop. He opens his website's stats and his heart starts beating a bit faster while he reads on the screen "$399 in Adsense and 5 sales last night... good, but I WANT IT BETTER" ". He closes the stats, eats a quick breakfast and then sits back again at his laptop and starts working on his websites in order to improve the stats. He doesn't on his websites in order to improve the stats. He doesn't need to go to work as his websites bring enough incometo help him live very well.Now the question is simple: who would you prefer to be? John or Mark? Do you like to go and work for your boss andhelp him make money so you can earn your living ? Or do you want to be your own boss and have your own business? Because yes, these days, having a good site IS abusiness. If your answer is"John" then you'd better stop reading this article and get to more serious things. But ifinstead you would prefer to beMark then it may be useful to continue reading. Ok, ok but what does "having a good site"mean? I have a great design, I have great online support, great products and offers, great site functionality... butstill I don't get the expected income? If you ask yourself this than take 2 minutes to income? If you ask yourself this than take 2 minutes to think about: "Who am I receiving money from? The design? The functionality of the site? No, what really brings the money is, in fact, the traffic, the people who visit the site and order the services/products or who simply click on the Google ads."Now that we found out that the traffic is what makes the webmaster happy, we should webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well,there are several methods of doing this, but nowadays, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong business which could provide you more than a decent income, than you should use SEO.To succeed with a SEO campaign, one must followcampaign, one must follow three major steps: keywords analysis, on page SEO and off page SEO. The keywords analysis part has to be done in order to assure that you have picked the best keywords( the ones that will get you the highest number of visitors in the shortest time).On page SEO is the step wherechanges are done directly on your site by modifying it's files. You have to sort out thefiles. You have to sort out thetitles, metatags, images, text,page structure, internal linking, proper tags and much more things related to your site. In all this process you will use the keywords you found during the keywords analysis part. This will ensureyou'll have a well optimized site focused on those keywords.Last but not least, off page SEO - considered by all the great SEO specialists out SEO - considered by all the great SEO specialists out there the most important partof a SEO campaign - related tothe external links you can point toward your site. As each link toward your site is considered "a vote" the more votes you have the more"powerful" your site will become.If you do all these correctly then your site will end up in the tops of the search engines and start getting the
best-targeted organic traffic that exists at the moment. Sowhat are you waiting for? Go out there and start doing SEO... . Because SEO it's the future.Author BioRazvan Marian Jr is a SEO specialist with more years of experience in the field. He is also the leading manager ofhttp://www.cheapsubmissions.eu.
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